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Modernity and tradition: a union able to challenge time. VICTORIA is one of the first Italian companies producing brushes. One of the first to be structured in an industrial form, one of the first to take root as an economic reality in the Italian Northeast. Everything is based on simple gestures. The use of the brush is related to the hygiene, elegance and dignity of the individual and is lost in history making us think of an “always existing”. Is it any wonder that such ancient tools – like a pair of shoe –¬† resist the changes dictated by technological progress?
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